Even the Old Dogs Learn New Tricks

Here is a letter from another satisfied customer, Tektronix. They're a $1.5 billion company with three business divisions that has already established a significant online presence. But their marketing team of 50+ wanted to get a fresh perspective on how to get more bang for their cybermarketing buck...

Dear Craig,

Thank you for presenting at our January 1996 Communications Conference. Your energy, enthusiasm and wit generated lively discussions and provided for an interesting and interactive session.

You managed to keep the attention of a diverse audience with varying internet experience and product responsibility. Our strategy experts found your presentation a great refresher and idea generator.

Those with less experience remarked that your presentation was very informative and helped them better understand the structure of the internet including the value of a sound on-line strategy. Based on our feedback, conference attendees at all levels found your examples of cyber success and failures one of the most interesting aspects of your talk.

As you know, Tektronix put a great deal of thought into how to provide an on-line presence that is both meaningful to the internet community and helpful to our current and prospective customers. We appreciated your insights into the development our World Wide Web site and the overall success of our strategy.

Again, thank you for your interesting and thought provoking presentation. Best of luck as you continue in what we agree is an important area in the future of marketing.

Sincerely,

Carol Pawlak
Communications Manager

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