Swift Web Assessment & Turnaround (S.W.A.T.)

If you feel that only a fresh start will make your Internet efforts pay off, this service will get your site ready to begin a new life as a business communication tool.

We will significantly overhaul your site, starting with a clear written plan of action with measurable objectives. Our team will next execute a series of activities to give your Web efforts a better focus. When we finish, your staff can take our plan and run with it. We'll stand by to provide additional services as needed.

Activities during our four-week drill include:

  • individual meetings with your Web team, marketing staff and department heads;

  • - interviews with customers, and others who have visited your Web site;

  • a detailed review of your entire Web site;

  • a one-day on-site seminar and tactical brainstorming session;

  • developing design concepts to unify the look of your site; and

  • recommending procedures and policies to make it easy for different departments to contribute to the site while maintaining a consistent look and feel.

Our team will focus its attention on five areas of your business where we believe the Web can have the biggest bottom line impact. For each of these strategic areas, we will:

  • offer analysis of content, including its look, consistency, text, style, etc.

  • recommend systems for measuring results of your future Internet efforts;

  • lay the foundation for consensus building and collaboration between departments;

  • address Web data security issues; and

  • suggest the best way to balance and prioritize strategies and tactics.

The five areas that our S.W.A.T. team will address are:
1) communicating with customers,
2) enhancing customer service and support,
3) communicating with prospects,
4) extending the value of conventional communication activities and
5) internal communication.

1. Customers

Analyze marketing, other conventional communication costs.

Analyze costs and results of current Internet efforts to reach customers, if any are in place.

Recommend action items and technology options that will reduce conventional communication costs and retain more customers.

2. Service and Support

Identify current and potential audiences for receiving Net-based support.

Analyze current costs for delivering conventional service and support to all audiences (customers, resellers, business partners, etc.).

Analyze costs and results of current Internet service and support efforts, if any are in place.

Recommend action items and technology options to reduce overall operating costs of service and support.

3. Prospects

Analyze current costs and results of marketing efforts directed to prospects.

Analyze current sales procedures and materials used by your in-house sales staff, telemarketers, resellers, etc.

Recommend action items to better qualify prospects, shorten sales cycles and reduce costs per sale.

4. Augmenting conventional business communication

Review marketing materials, other business communication documents, and general communication activities from these departments:

  • Marketing
  • Sales
  • PR
  • Investor Relations
  • HR
  • Research and Development
  • Warehousing

Analyze consistency between current Net content and activities, and the communication activities of these departments.

Recommend action items (with general budget figures) to enhance and extend the impact of conventional marcom and business communication.

Recommend in-house procedures and systems to support the integration of Internet and conventional business communication.

5. Internal communication

Determine if an Intranet is practical and can produce a significant financial impact.

Analyze costs of internal communication (money, time, general resources).

Analyze current Intranet efforts, if there are any.

Recommend action items to reduce costs and increase efficiency of internal communication.

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