"Prosper in Bad Times by
Mining the Hidden Gold of the Internet"

Give your Web team, marketing staff and department managers new skills to use the Net to reduce costs, increase revenue and improve business operating efficiency. Attendees will generate ideas they can put to work the next day, and your organization will see results within the month.

Attendees will learn how to increase customer retention, shorten sales cycles, improve service and support and reduce business costs companywide. Strategies and tactics taught in this session will also enhance business communication within and between departments.

Our seminar helps your Web efforts produce greater dividends, and gives attendees benchmarks to measure their success. It offers a fresh perspective and valuable knowledge that's easy to understand and apply. We add value by doing extensive research to tailor the seminar to your specific company needs.

In the current economic climate, the Net is one of your best business tools to minimize effects of the downturn. This on-site seminar helps you maximize this tool.

Objectives of the Session

Key Take-away Points of Our Seminar

Typical Schedule of Activities

Who Needs this Session?

Click here to download a typical PowerPoint presentation for one of our seminars.

• Give your company an overview of the full potential of the Internet to financially impact marketing, public relations, customer service and support, R&D, human resources, manufacturing and other business operations.

• Determine how to better integrate your Web activities with your conventional marketing and business communication tactics.

• Generate ideas to create intranet content that improves the efficiency of your executives, sales people and customer service staff in the field.

• Help the appropriate managers develop, and build consensus for, the tactics that will reduce costs or contribute to increasing revenues.

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3 focus points to keep you on the right track

This segment attacks the heart of the problem facing companies that have spent megabucks to build a Web presence, and now wonder why they aren't seeing big returns for their investment.

1. The Net is not a sales transaction tool
   
2. Communication is where the money is
   
3. You need new thinking, new strategies, and a new approach
   

The Internet is not about technology, it's about a new way of communicating with customers and prospects.

5-Dimensional Strategy

Each of these five dimensions points is vital to developing your online business strategy:

1. Communicating to Existing Customers
   
2. Providing Service and Support
   
3. Communicating with Prospects
   
4. Augmenting Traditional Business Communication
   
5. Internal communications
   

Evaluating these strategic areas will reveal specifically to how your online presence can impact your bottom line. They will provide you with guidelines for developing an online business strategy, and milestones for measuring the financial impact of your efforts.

7-Point Tactical Guide

These are the seven areas of marketing and business communication that the Internet can potentially impact. We use this list to focus attendees' thinking through a dynamic brainstorming process that will generate dozens of ideas to incorporate into an effective tactical plan. The seven areas are:

1. Building brand awareness and loyalty
   
2. Direct response promotion
   
3. Education of the marketplace
   
4. Product demonstration and distribution
   
5. Public relations/press relations
   
6. Direct and indirect research
   
7. Improving internal operating efficiencies
   

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A. MORNING SESSIONS

What's the Best Strategy

Here we will present strategic recommendations specifically for your business and market. This discussion will also show attendees a method for doing cost-benefit analysis, determining ROI of Web strategies and defining the enhanced roles different departments can play in developing future strategy.

Tactics - Where the Rubber Meets the Road

We will present our seven tactical points in detail, and give your team a picture of what types of Internet activities are practical, given your online communication needs identified in the previous session.

B. AFTERNOON SESSIONS

Working Lunch

Discussion of specific challenges and opportunities faced by those working on your Web efforts. We will offer input on these throughout the rest of the day's seminar.

Brainstorming on Tactics

During this creative free-for-all hour, we will collectively develop a list of tactics that can be whittled down to a practical list of specific tactics. Besides generating new ideas, this is great exercise for generating cross-departmental support for your Web efforts.

We Have a Winning Strategy - Now What?

This session explores some of the general issues that can help or hinder successful execution of the strategies and tactics discussed earlier in the day. Topics include:

• Internet technologies to consider using - or not;
  
• creating a Web-centric organization;
  
• maintaining consistent design and messaging; and
  
• gathering customer feedback that increases your Web site's impact.
  
• doing a lot with budget-constrained resources

Break

Final Q&A, Recommendations

At this wrap-up session, we will address questions that were not answered earlier, and give feedback to the information and ideas generated during the day. Optionally, we can provide a written summary report that will include our observations and a number of specific recommendations.

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Though the marketing departments may have primary responsibility for the Web effort, we highly encourage you to include in this seminar your executive management team and managers from the following departments (even if they can't stay all day):

• Corporate Communication
  
• Customer Service and Support
  
• Human Resources
  
• Investor Relations
  
• Manufacturing
• Research and Development
  
• MIS
  

It is advisable to have the president and CFO in the morning session, since these two people typically are the most interested in discussions about the Net's company-wide bottom-line impact.

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