Metricom, providers of the Ricochet mobile Internet access service, was a company in transition when they called us. A new management team was aggressively turning the company around and laying the groundwork for a national rollout of its wireless service. They wanted their Web site to play a key role in that rollout.

Our first job was to conduct a S.W.A.T. drill. We focused Metricom on a strategic and tactical plan to make the Internet their chief weapon in lowering the cost of acquiring new customers, while expanding Metricom's reach in new markets.

The next assignment was to overhaul the company's Web site. For years, content had been added randomly without much planning or coordination. After enlisting support from upper management, we gave the site a new look and unified cross-departmental efforts to create cohesive Web content.

After finishing the new site, there was still a tactical plan to execute. Successful.com president Craig Settles shifted roles and became Metricom's Director of Electronic Commerce (Yikes, a real job?!). In a job best described as a cross between a Middle East diplomat and a high wire juggler, Mr. Settles proceeded to transform Metricom into a Web-centric company.

He put systems in place for various departments to develop and contribute content to the organization's Web site. But more than that, he worked with each department to define how the Web could impact the department's business operations, and determine what content would best meet these objectives.

Mr. Settles wrapped up his mission by recruiting an individual to take over the Web reins while Mr. Settles rode off into the sunset to tackle new challenges.

Back to the Client Menu