Strategy Plan Helps Generate Millions in Revenue!
An international company based in Arizona designs, markets and implements some of the largest private data networks in the world. They have great products and services, but when they called Successful.com, the issue to resolve was how to expand marketing and increase sales results.
The company wanted someone to come in who could give them some fresh perspectives on their marketing, particularly on the Web, and also offer some new ideas. While many consultants give vague promises and general recommendations, Successful.com was very specific about what they should expect from us, and the plan we delivered was full of creative action items.
Our plan recommended ways to beef up information about the company and its product so prospects can better understand what value the company offers. We detailed specific online and print materials to write for journalists, market overviews, competitive analysis and educational documents to showcase the depth of the management team's expertise.
We focused on the site's interactivity and provided guidance on a new feature that is the keystone of their online customer acquisition strategy. When selling complex technology, a big challenge is getting prospects to define specific needs, a process that can take days of work. We enhanced our client's plans for an interactive online tool that helps prospects create within minutes a blueprint for building the right application.
The client took our plan and ran with it. With great execution on their part, the results were quite impressive.
They have offices worldwide, and the Web site has produced qualified leads for these offices from companies contacting them for the first time. More importantly, some of these leads became sales within a much shorter time than usual. Sales totaling over $4.5 million in nine months.