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Beginnings
President Craig Settles founded the company in Philadelphia in 1986, and moved it to Berkeley, CA the next year to escape those dreaded East Coast winters. During those early days, and under the name Successful Marketing Strategists, we focused primarily on market research and strategy planning services.
We acquired anti-virus software vendor Certus International as a client in 1988, and launched the first of a long-running string of successful PR campaigns. Certus was also the first to benefit from our Tease & Deliver PR tactic. Ask us one day about how this gig inadvertently caused such a stir that the FBI and a police bomb squad dropped into the picture.
Shift of Focus
1994 was a company milestone. Thanks to an AT&T project, we became an Internet marketing company - but with a difference. The AT&T project was not to build a Web site, but to explore using the whole of cyberspace as a business communication tool. This work helped shape our methodology for developing Internet strategies that impact not just marketing, but also sales, customers service, and internal communication.
This successful relationship with AT&T lead to projects in which we greatly enhanced clients' marketing and public relations campaigns with Internet-based tactics. We consistently produced results that exceeded the expectations of companies such as Microsoft, IBM Lotus Development, Symantec and AppForge.
In 1997, we changed our name to Successful.com to reflect the Net's importance to our business and to our clients. We moved our offices to San Francisco to be closer to the movers and shakers who played a role in our industry. And we re-defined our services to be more Internet-focused.
CURRENT FOCUS INCLUDES WIRELESS
We continually monitor new technologies and interactive marketing techniques so we can keep pace with the needs of a demanding and rapidly changing high tech industry. Currently, our focus is on helping end-user organizations use of wireless and mobile technology to improve their ability to reduce costs, increase revenues and improve business operating efficiency.
In the upcoming months, we expect to continue our work in municipal broadband, serving both local governments that want to make the business case for the technology and vendors in this industry.
Successful.com - committed to excellence, and dedicated to our clients' success. For more information about what we can do for you, please view our Services section and e-mail us or call 510-536-4522.
Interested in Craig Settles' bio? Click here!