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Wireless business strategist, marketing expert, author and internationally renowned speaker. Craig Settles helps organizations develop business strategies for using mobile and wireless technology to make money, save money and operate more effectively.
Mr. Settles is frequently called upon as a wireless industry expert for a wide range of media, including the Wall Street Journal, New York Times, NBC and a host of business, technology and daily media outlets. Since 1995, he has delivered workshops and conference presentations throughout the U.S. and in many other countries.
For over 20 years Mr. Settles developed and executed innovative marketing campaigns for technology clients that include Microsoft, AT&T and Symantec. In 1999 he served as Dir. of Electronic Commerce for Metricom, which marketed Ricochet wireless Internet access service, the pre-cursor to today's municipal wireless networks. Since 2000 he provided strategic market development services to Nextel, AT&T Wireless and others.
Mr. Settles authored Fighting the Good Fight for Municipal Wireless in 2005. This, together with his numerous in-depth analysis reports, established Mr. Settles as a prominent thought leader on appropriate business strategies for municipal broadband network deployments. His latest book, After Muni Wireless Comes to Town, further showcases his expertise in this area.
A staunch advocate of creative yet practical uses of technology to improve business operations, Mr. Settles keeps abreast of new developments, tactics and techniques that will help organizations thrive in an increasingly competitive marketplace.